Luxury Transport for a Sustainable Tomorrow


Driving Towards a Greener Future with Imperial Ride

Pioneering a Greener Future: How Imperial Ride Champions Sustainability

The push for sustainability has become an urgent agenda for businesses across the globe. Among the leaders of this green revolution is Imperial Ride, a premier chauffeur service renowned not only for its impeccable service but also for its commitment to environmental stewardship. Imperial Ride’s trailblazing efforts to meld luxury with sustainability, showcasing how the company is setting new standards in the transportation sector with its eco-friendly practices and innovative use of technology. Imperial Ride is driving change by integrating eco-friendly vehicles and cutting-edge technology to reduce its carbon footprint.

Reduced Carbon Footprint

Choosing an EV significantly lowers your travel's carbon emissions.

Support for Renewable Energy

Encourages the use of renewable energy sources for charging.

Zero Local Emissions

EVs produce zero tailpipe emissions, ensuring cleaner air.

Energy Efficient Travel

EVs offer higher energy efficiency compared to conventional vehicles.

Quieter Journeys

Electric vehicles significantly reduce noise pollution.

Reduced Brake Dust

Regenerative braking cuts down on brake dust and pollution.

Encouraging Green Infrastructure

Your choice supports the growth of green charging infrastructure.

Lower Lifetime Emissions

EVs have lower overall emissions over their lifetime.

A Stride Towards Zero Emissions

Imperial Ride has made substantial strides in revamping its fleet to meet and exceed sustainability goals. All our vehicles meet the ULEZ standards and ZEC requirements set by Transport for London. A remarkable 60% of the fleet is now zero-emission capable, showcasing a firm commitment to reducing environmental impact. This milestone is not just a number; it represents a tangible shift in operational ethos, prioritising the planet alongside premium service. We have introduced Zero emission capable (ZEC) models, including the Mercedes Benz E-class (E300de) and Mercedes Benz S-class (S580e).

The company's dedication to green initiatives is further underscored by the fact that 35% of its fleet consists of fully electric vehicles. This move not only diminishes carbon emissions but also aligns with global trends and customer preferences for more environmentally friendly transportation options. Imperial Ride's proactive approach in this area sets a benchmark for others in the industry, illustrating that luxury and sustainability can indeed go hand in hand. We have recently introduced fully electric vehicles such as the Mercedes-Benz EQE, Mercedes-Benz EQS, and BMW i7.

Evolving with Technology: AI for Greener Dispatch

Understanding that innovation is key to sustainability, Imperial Ride has embraced artificial intelligence (AI) to enhance its dispatch system. This AI-driven approach enables the allocation of jobs to drivers in a manner that minimises carbon emissions. By optimising routes and reducing unnecessary travel, the AI system plays a pivotal role in Imperial Ride's sustainability strategy.

This intelligent allocation not only improves operational efficiency but also significantly lowers the environmental impact of each journey. Our dispatch system calculates the carbon emissions per kilometre for every ride and stores this data for annual comparison. The carbon footprint per kilometre has seen a significant reduction.

Future-Forward: The Road Ahead

Imperial Ride is not resting on its laurels. The company has a clear vision for the future, with plans to incrementally increase its fleet of electric vehicles year by year. This forward-thinking strategy demonstrates a long-term commitment to environmental sustainability, ensuring that the company remains at the cutting edge of eco-friendly practices in the transportation sector. Below are a few small but important changes to our strategies to reduce our carbon footprint.

  1. We've introduced iPads for name boards at airports to minimise paper waste.
  2. Our entire staff adopts a work-from-home shift system to decrease carbon emissions.
  3. Chauffeurs retain their vehicles instead of returning them to the office at the end of their shifts, further reducing our carbon footprint.
  4. We have introduced water bottles made from over 50% recycled PET plastic from Harrogate, and all our bottles are now fully recyclable.

We will keep you updated on our future achievements and ongoing commitment to reducing our carbon footprint.


Imperial Ride Limited. Registered in England & Wales, Company Registration Number 09073365. All Rights Reserved.