The Dilly Hotel Chauffeur Service | Piccadilly Circus
Your Trusted Chauffeur Partner in London
The Dilly Hotel Chauffeur Service
The Dilly occupies 21 Piccadilly, W1J 0BH — an Edwardian building completed in 1908 originally designed as a private members' club and later operating as Le Meridien Piccadilly before its rebranding as The Dilly. The 281-room hotel stands at the junction where Piccadilly meets Regent Street, directly above Piccadilly Circus Underground station and adjacent to the Eros statue at the east end of Piccadilly. The building's Portland stone facade and Edwardian interior — including the Terrace on the Park rooftop restaurant — make it one of London's most recognisably situated hotels.
The Dilly's Piccadilly Circus address is as central as London accommodation gets: Mayfair is two minutes west, St James's is two minutes south, Soho is two minutes north, and Covent Garden and the West End theatre district is five minutes east. The hotel's position at the convergence of five major streets — Piccadilly, Regent Street, Shaftesbury Avenue, Coventry Street, and Haymarket — makes it accessible from any direction. Your Imperial Ride chauffeur holds on Piccadilly at the hotel's entrance, with live SMS confirmation of the waiting position.
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60 Min Free Waiting
We give complementary waiting time, 60 min at airports and 15 min at other locations.
24/7 Customer Service
Our support team is available day and night to answer queries instantly and arrange bookings without delay.
Zero Delays
We reach on time, we drive with a plan to ensure you have no delays in your journey.
Flight Monitoring
Enjoy hassle-free journeys with our real time flight tracking.
Luggage Assistance
Your chauffeur will happily assist with luggage and provide a trolley if requested.
Meet & Greet
Black-suited and well-behaved chauffeur with a tablet displaying your name and our logo.
Arrival & Pick-Up at The Dilly
Your chauffeur holds at 21 Piccadilly, W1J 0BH — at the hotel's Piccadilly entrance between the Regent Street junction and Piccadilly Circus. Piccadilly is a wide arterial with manageable stopping access at the hotel front. You receive a live location SMS when your driver is in position, confirming the exact waiting spot.
Shaftesbury Avenue's principal theatres — the Apollo, Lyric, Gielgud, and Queen's — are five minutes east. For pre-theatre departures and post-show collections from Shaftesbury Avenue, we time the vehicle to your curtain. The Dilly is among the closest five-star hotels to London's theatrical district.
New Bond Street and Mayfair are two minutes west; St James's Palace, Jermyn Street, and Christie's are two minutes south. For morning shopping on Bond Street and afternoon appointments in St James's, The Dilly's junction position is unrivalled. We manage all same-day runs throughout the W1J and SW1A postcode zones.
Airport Connections from The Dilly
Piccadilly W1J position gives A4/M4 access via Hyde Park Corner for Heathrow. Times below from W1J 0BH under standard traffic.
| Airport | Distance | Est. Time |
|---|---|---|
| Heathrow (LHR) | 15 miles | 40–55 mins |
| Gatwick (LGW) | 27 miles | 50–65 mins |
| London City (LCY) | 11 miles | 30–45 mins |
| Stansted (STN) | 38 miles | 65–80 mins |
Popular Journeys Our Guests Make
West End Theatre
Shaftesbury Avenue's theatres are five minutes east along Piccadilly Circus. Pre-theatre departures from The Dilly and post-show collection from Shaftesbury Avenue or the Haymarket managed with the vehicle positioned before curtain-down.
~5 minsBond Street & Mayfair
New Bond Street's jewellers and Mayfair's designer boutiques are two minutes west. Morning shopping runs, gallery visits on Cork Street, and Mount Street restaurant evenings from Piccadilly Circus — as central a shopping base as London has.
~5 minsSoho & Covent Garden
Soho's restaurants are five minutes north; Covent Garden and the Royal Opera House are five minutes east. Dinner at Bao, Barrafina, or J Sheekey and post-dinner return to The Dilly managed from this perfectly positioned junction address.
~5 minsSt James's & Pall Mall
St James's Palace, Christie's, and the Pall Mall clubs are two minutes south. Jermyn Street shopping and St James's gallery visits from The Dilly's Piccadilly position, with club event transfers and formal evening collections.
~5 minsVehicles for The Dilly
Vehicles matched to the pace and purpose of stays at this address — business-ready, design-conscious, and sized for London's tighter streets and City parking zones.
The default choice for guests at this address. Understated from the outside, exceptional inside — the right vehicle for back-to-back meetings, airport runs, and client pickups.
View vehicle →For guests who travel light and value quiet efficiency above ceremony. Popular with design-sector and media clients whose schedule calls for multiple short London transfers in a single day.
View vehicle →Seats up to 7. Particularly useful at this address for creative and production teams arriving together with equipment, or small deal teams covering multiple meetings across London in a single day.
View vehicle →Frequently Asked Questions
Where does my chauffeur wait at The Dilly?
The Dilly is on Piccadilly near Piccadilly Circus — what is the exact pick-up procedure?
I have a BAFTA event on Piccadilly — can you arrange the pre-event drop and post-event pick-up?
Other Hotels We Serve in This Area
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Luissa Burton - Official Green Queen
Our experience with Imperial Ride UK was nothing short of exceptional, a true expression of modern chauffeur-driven elegance. From the very first moment the BMW...
Kaitlin Kimmins
I had an amazing experience with imperial ride from Essex to Glasgow with stefan, he went out his way for myself and for my kids...
Adi Karisik
Great company - used them several times and just amazing experience.