The Soho Hotel Chauffeur Service | Richmond Mews
Your Trusted Chauffeur Partner in London
The Soho Hotel Chauffeur Service
The Soho Hotel occupies 4 Richmond Mews, W1D 3DH — a former NCP car park converted by Firmdale Hotels (Tim and Kit Kemp) into a 96-room hotel, opening in 2004. Richmond Mews is a short cul-de-sac running off Richmond Buildings, itself accessible from Dean Street and Lexington Street — hidden inside Soho's grid of blocks, invisible from the street unless you know where to look. The hotel's Firmdale identity — bold colour, original art, exuberant interior design — has made it the hospitality industry's favourite London base, and BAFTA's proximity on Piccadilly makes it a natural film and television world address.
The Soho Hotel's mews position is one of its most defining features: despite being in the centre of Soho, Richmond Mews is completely quiet and without through traffic. Your Imperial Ride chauffeur holds at the mews entrance at Dean Street or directly at 4 Richmond Mews — a genuinely pressure-free arrival in the middle of W1. The hotel's Refuel restaurant and bar draw a media, film, and creative clientele, and the Film4 screening room within the hotel hosts industry premieres and private screenings year-round.
Choose Us?
60 Min Free Waiting
We give complementary waiting time, 60 min at airports and 15 min at other locations.
24/7 Customer Service
Our support team is available day and night to answer queries instantly and arrange bookings without delay.
Zero Delays
We reach on time, we drive with a plan to ensure you have no delays in your journey.
Flight Monitoring
Enjoy hassle-free journeys with our real time flight tracking.
Luggage Assistance
Your chauffeur will happily assist with luggage and provide a trolley if requested.
Meet & Greet
Black-suited and well-behaved chauffeur with a tablet displaying your name and our logo.
Arrival & Pick-Up at The Soho Hotel
Your chauffeur holds at 4 Richmond Mews, W1D 3DH — entering via Richmond Buildings off Dean Street. Richmond Mews is a cul-de-sac with no through traffic; your driver holds at the hotel's entrance without any pressure. For pick-up, we can also position on Dean Street itself for easier navigation. You receive a live location SMS with the confirmed waiting position.
Soho's production companies, post-production houses, and casting agencies cluster around Old Compton Street, Wardour Street, and Dean Street. The Soho Hotel is the film industry's London hotel — we manage all studio runs, BAFTA function transfers, and production meeting pickups from the mews.
Shaftesbury Avenue's theatres and the Royal Opera House at Covent Garden are 10–15 minutes south. We manage pre-theatre departures from the mews and post-show collection from Shaftesbury Avenue or Long Acre, with the vehicle positioned before the curtain falls.
Airport Connections from The Soho Hotel
Richmond Mews W1D position gives A4/M4 access via Oxford Street and Park Lane for Heathrow. Times below from W1D 3DH under standard traffic.
| Airport | Distance | Est. Time |
|---|---|---|
| Heathrow (LHR) | 16 miles | 45–60 mins |
| Gatwick (LGW) | 28 miles | 55–70 mins |
| London City (LCY) | 11 miles | 35–50 mins |
| Stansted (STN) | 38 miles | 65–80 mins |
Popular Journeys Our Guests Make
BAFTA & Wardour Street
BAFTA on Piccadilly is 10 minutes south. Wardour Street's production companies and post-houses are two minutes away. BAFTA screenings, film industry events, and studio runs from Richmond Mews are our most frequent bookings from The Soho Hotel.
~10 minsWest End Theatre
Shaftesbury Avenue's principal theatres — Lyric, Apollo, Gielgud, Queen's — are 10 minutes south. Pre-theatre departures from the mews and post-show collection managed from Shaftesbury Avenue before the audience disperses.
~10 minsSoho & Carnaby Street
Dean Street, Old Compton Street, and Carnaby Street are all within two minutes. Soho restaurant transfers — Bao, Sabor, Barrafina, Frith Street — with on-call return collection once you message us from the restaurant.
~2 minsMayfair & Bond Street
New Bond Street jewellers and Mayfair dining are 12 minutes west. Shopping transfers from the Soho mews to Bond Street and Mayfair galleries managed for Soho Hotel guests — a natural pairing given the hotel's creative clientele.
~12 minsVehicles for The Soho Hotel
Vehicles matched to the pace and purpose of stays at this address — business-ready, design-conscious, and sized for London's tighter streets and City parking zones.
The default choice for guests at this address. Understated from the outside, exceptional inside — the right vehicle for back-to-back meetings, airport runs, and client pickups.
View vehicle →For guests who travel light and value quiet efficiency above ceremony. Popular with design-sector and media clients whose schedule calls for multiple short London transfers in a single day.
View vehicle →Seats up to 7. Particularly useful at this address for creative and production teams arriving together with equipment, or small deal teams covering multiple meetings across London in a single day.
View vehicle →Frequently Asked Questions
Where does my chauffeur wait at The Soho Hotel?
Richmond Mews is a private mews — is it accessible, and can the driver hold position there?
Soho is notoriously hard to get into and out of by car in the evenings — how do you manage pick-ups from nearby restaurants?
Other Hotels We Serve in This Area
Client Feedback
Imperial Ride Ltd
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Luissa Burton - Official Green Queen
Our experience with Imperial Ride UK was nothing short of exceptional, a true expression of modern chauffeur-driven elegance. From the very first moment the BMW...
Kaitlin Kimmins
I had an amazing experience with imperial ride from Essex to Glasgow with stefan, he went out his way for myself and for my kids...
Adi Karisik
Great company - used them several times and just amazing experience.
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