The London EDITION Hotel Chauffeur Service | Fitzrovia
Your Trusted Chauffeur Partner in London
The London EDITION Hotel Chauffeur Service
The London EDITION Hotel occupies 10 Berners Street, W1T 3NP — a 1908 Edwardian building on a quiet Fitzrovia street running parallel to Oxford Street, one block from Oxford Circus. The EDITION brand — Ian Schrager's collaboration with Marriott International — brought Schrager's design and programming vision to a listed building that was formerly the Berners Hotel. The 173-room hotel has a lobby bar, the Punch Room (invitation-only private cocktail bar), a ground-floor restaurant, and a rooftop terrace that has become one of the most sought-after private event spaces in central London.
Berners Street's Fitzrovia W1T position places the London EDITION one block from Oxford Circus, five minutes from Oxford Street shopping, and 10 minutes from Mayfair and Soho. The hotel attracts media, advertising, and creative industry guests — the Fitzrovia agency cluster means the EDITION is a natural base for TV, film, and music industry clients. Your Imperial Ride chauffeur holds on Berners Street at the hotel's entrance — a notably quiet street despite its proximity to Oxford Circus — with the hotel's entrance team stepping out to receive the vehicle.
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60 Min Free Waiting
We give complementary waiting time, 60 min at airports and 15 min at other locations.
24/7 Customer Service
Our support team is available day and night to answer queries instantly and arrange bookings without delay.
Zero Delays
We reach on time, we drive with a plan to ensure you have no delays in your journey.
Flight Monitoring
Enjoy hassle-free journeys with our real time flight tracking.
Luggage Assistance
Your chauffeur will happily assist with luggage and provide a trolley if requested.
Meet & Greet
Black-suited and well-behaved chauffeur with a tablet displaying your name and our logo.
Arrival & Pick-Up at The London EDITION
Your chauffeur holds at 10 Berners Street, W1T 3NP — the hotel's entrance on this quieter Fitzrovia street, one block from Oxford Circus. Despite the proximity to Oxford Street, Berners Street carries much lighter traffic; your driver positions at the frontage and the hotel's entrance team receive the vehicle. You receive a live location SMS when in position.
Oxford Street — Selfridges, John Lewis, Liberty — is five minutes west. The new Tottenham Court Road district (Crossrail, SOHO Hotel, Berwick Street) is five minutes east. We manage all Oxford Street shopping transfers with the vehicle holding on Berners Street or nearby while you shop.
Soho — Carnaby Street, Dean Street, Soho House — is 10 minutes south. The Fitzrovia advertising agency cluster (Grey, Saatchi & Saatchi, BBH, MullenLowe) is within walking distance but we manage all client entertainment transfers and studio runs for guests whose schedule requires door-to-door.
Airport Connections from The London EDITION
Berners Street's Fitzrovia W1T position gives A4/M4 access via Oxford Street and Park Lane. Times below are from W1T 3NP under standard traffic.
| Airport | Distance | Est. Time |
|---|---|---|
| Heathrow (LHR) | 16 miles | 45–60 mins |
| Gatwick (LGW) | 29 miles | 55–70 mins |
| London City (LCY) | 11 miles | 35–50 mins |
| Stansted (STN) | 37 miles | 60–75 mins |
Popular Journeys Our Guests Make
Oxford Street & Selfridges
Oxford Street — Selfridges, Liberty, John Lewis — is five minutes west. We manage Oxford Street shopping transfers from Berners Street and return with all purchases while the vehicle holds nearby.
~5 minsSoho & Media Quarter
Soho's production companies, post-houses, and Soho House network are 10 minutes south. Media industry transfers — studio runs, client meetings, agency office visits — managed for EDITION guests throughout the day.
~10 minsWest End Theatre
Shaftesbury Avenue, Covent Garden, and the Royal Opera House are 12–15 minutes south. Pre-theatre departures from Berners Street and post-show returns from Shaftesbury Avenue or Long Acre managed precisely.
~12 minsBond Street & Mayfair
New Bond Street is 12 minutes south-west. Mayfair dining, Bond Street jewellery, and the Mayfair gallery circuit all accessible from Berners Street in a single afternoon with the vehicle managing multiple stops.
~12 minsVehicles for The London EDITION
Vehicles matched to the pace and purpose of stays at this address — business-ready, design-conscious, and sized for London's tighter streets and City parking zones.
The default choice for guests at this address. Understated from the outside, exceptional inside — the right vehicle for back-to-back meetings, airport runs, and client pickups.
View vehicle →For guests who travel light and value quiet efficiency above ceremony. Popular with design-sector and media clients whose schedule calls for multiple short London transfers in a single day.
View vehicle →Seats up to 7. Particularly useful at this address for creative and production teams arriving together with equipment, or small deal teams covering multiple meetings across London in a single day.
View vehicle →Frequently Asked Questions
Where does my chauffeur wait at The London EDITION?
Berners Street is in Fitzrovia — how busy is it for vehicle access?
The EDITION is on the Fitzrovia-Soho border — is it well-placed for fashion, media, and advertising industry addresses?
Other Hotels We Serve in This Area
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Our experience with Imperial Ride UK was nothing short of exceptional, a true expression of modern chauffeur-driven elegance. From the very first moment the BMW...
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I had an amazing experience with imperial ride from Essex to Glasgow with stefan, he went out his way for myself and for my kids...
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Great company - used them several times and just amazing experience.