The London EDITION Hotel Chauffeur Service | Fitzrovia

Your Trusted Chauffeur Partner in London

Berners Street · Fitzrovia · W1T

The London EDITION Hotel Chauffeur Service

The London EDITION Hotel occupies 10 Berners Street, W1T 3NP — a 1908 Edwardian building on a quiet Fitzrovia street running parallel to Oxford Street, one block from Oxford Circus. The EDITION brand — Ian Schrager's collaboration with Marriott International — brought Schrager's design and programming vision to a listed building that was formerly the Berners Hotel. The 173-room hotel has a lobby bar, the Punch Room (invitation-only private cocktail bar), a ground-floor restaurant, and a rooftop terrace that has become one of the most sought-after private event spaces in central London.

Berners Street's Fitzrovia W1T position places the London EDITION one block from Oxford Circus, five minutes from Oxford Street shopping, and 10 minutes from Mayfair and Soho. The hotel attracts media, advertising, and creative industry guests — the Fitzrovia agency cluster means the EDITION is a natural base for TV, film, and music industry clients. Your Imperial Ride chauffeur holds on Berners Street at the hotel's entrance — a notably quiet street despite its proximity to Oxford Circus — with the hotel's entrance team stepping out to receive the vehicle.

Why

Choose Us?

60 Min Free Waiting

We give complementary waiting time, 60 min at airports and 15 min at other locations.

24/7 Customer Service

Our support team is available day and night to answer queries instantly and arrange bookings without delay.

Zero Delays

We reach on time, we drive with a plan to ensure you have no delays in your journey.

Flight Monitoring

Enjoy hassle-free journeys with our real time flight tracking.

Luggage Assistance

Your chauffeur will happily assist with luggage and provide a trolley if requested.

Meet & Greet

Black-suited and well-behaved chauffeur with a tablet displaying your name and our logo.

The London EDITION Hotel Berners Street Fitzrovia chauffeur arrival
Logistics

Arrival & Pick-Up at The London EDITION

01
Drop-off

Your chauffeur holds at 10 Berners Street, W1T 3NP — the hotel's entrance on this quieter Fitzrovia street, one block from Oxford Circus. Despite the proximity to Oxford Street, Berners Street carries much lighter traffic; your driver positions at the frontage and the hotel's entrance team receive the vehicle. You receive a live location SMS when in position.

02
Oxford Street and Tottenham Court Road

Oxford Street — Selfridges, John Lewis, Liberty — is five minutes west. The new Tottenham Court Road district (Crossrail, SOHO Hotel, Berwick Street) is five minutes east. We manage all Oxford Street shopping transfers with the vehicle holding on Berners Street or nearby while you shop.

03
Soho and media industry transfers

Soho — Carnaby Street, Dean Street, Soho House — is 10 minutes south. The Fitzrovia advertising agency cluster (Grey, Saatchi & Saatchi, BBH, MullenLowe) is within walking distance but we manage all client entertainment transfers and studio runs for guests whose schedule requires door-to-door.

Airport Transfers

Airport Connections from The London EDITION

Berners Street's Fitzrovia W1T position gives A4/M4 access via Oxford Street and Park Lane. Times below are from W1T 3NP under standard traffic.

Airport Distance Est. Time
Heathrow (LHR)16 miles45–60 mins
Gatwick (LGW)29 miles55–70 mins
London City (LCY)11 miles35–50 mins
Stansted (STN)37 miles60–75 mins
From The London EDITION

Popular Journeys Our Guests Make

Oxford Street & Selfridges

Oxford Street — Selfridges, Liberty, John Lewis — is five minutes west. We manage Oxford Street shopping transfers from Berners Street and return with all purchases while the vehicle holds nearby.

~5 mins

Soho & Media Quarter

Soho's production companies, post-houses, and Soho House network are 10 minutes south. Media industry transfers — studio runs, client meetings, agency office visits — managed for EDITION guests throughout the day.

~10 mins

West End Theatre

Shaftesbury Avenue, Covent Garden, and the Royal Opera House are 12–15 minutes south. Pre-theatre departures from Berners Street and post-show returns from Shaftesbury Avenue or Long Acre managed precisely.

~12 mins

Bond Street & Mayfair

New Bond Street is 12 minutes south-west. Mayfair dining, Bond Street jewellery, and the Mayfair gallery circuit all accessible from Berners Street in a single afternoon with the vehicle managing multiple stops.

~12 mins
Fleet Selection

Vehicles for The London EDITION

Vehicles matched to the pace and purpose of stays at this address — business-ready, design-conscious, and sized for London's tighter streets and City parking zones.

Most used here
Mercedes S-Class
Daily business & airport transfers

The default choice for guests at this address. Understated from the outside, exceptional inside — the right vehicle for back-to-back meetings, airport runs, and client pickups.

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Mercedes E-Class
Frequent travel & shorter transfers

For guests who travel light and value quiet efficiency above ceremony. Popular with design-sector and media clients whose schedule calls for multiple short London transfers in a single day.

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Mercedes V-Class
Teams, groups & production crews

Seats up to 7. Particularly useful at this address for creative and production teams arriving together with equipment, or small deal teams covering multiple meetings across London in a single day.

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Common Questions

Frequently Asked Questions

Where does my chauffeur wait at The London EDITION?
Your chauffeur holds at 10 Berners Street, W1T 3NP — the hotel's entrance on this quieter Fitzrovia street, one block from Oxford Circus. Despite the proximity to Oxford Street, Berners Street carries much lighter traffic. The hotel's entrance team receive the vehicle and you receive a live location SMS when your driver is in position.
Berners Street is in Fitzrovia — how busy is it for vehicle access?
Berners Street connects Oxford Street at the south end to Mortimer Street at the north end and carries moderate traffic with occasional morning delivery activity. Our driver waits at number 10 on the eastern kerbside. For evening collections, Berners Street is typically clear and the driver can hold position for 10 to 15 minutes without difficulty. The street is considerably calmer than the Oxford Street junction 60 seconds to the south.
The EDITION is on the Fitzrovia-Soho border — is it well-placed for fashion, media, and advertising industry addresses?
The EDITION is centrally placed for the W1 creative industry cluster. Charlotte Street (agencies and restaurants), Wells Street, and the Great Portland Street studio area are all within a 5-minute drive or walk. We regularly handle back-to-back showroom and studio transfers for fashion and media clients staying at this address. For multi-stop mornings across W1, a day-rate driver from The EDITION is more efficient than individual bookings.

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